What is a Best Buy? A CONSUMERS DIGEST Best Buy is defined as a product that offers the most value for a given amount of money. A Consumers Digest Best Buy is a nationally available product the publication has identified as one that merits special attention from consumers based on its combination of performance, ease-of-use, features, durability, warranty, efficiency, styling and maintenance and servicing requirements. The Best Buy seal is a registered trademark of Consumers Digest Communications, LLC, used under license. Close window